Understand
Understand users, business goals, data and constraints.
Step 1Product Designer focused on UX/UI, interaction and data-informed experiences.
Brief initial presentation of myself and my previous experiences.

Product Designer based in Brazil, working across product strategy, UX, interaction and interface design to create intuitive, data-informed digital experiences.
A flexible, data-informed approach to understanding problems, exploring solutions and measuring outcomes.
Understand users, business goals, data and constraints.
Step 1Turn insights into clear problems, opportunities and priorities.
Step 2Explore flows, prototype solutions and validate decisions.
Step 3Track behavior, learn from outcomes and continuously improve the experience.
Step 4Not a linear process — each project requires a different approach.
From product discovery to interface design, I combine user needs, business goals and data to create meaningful digital experiences.
Turning business goals, user needs and behavioral data into clear product opportunities.
Structuring flows, information architecture and interactions that make complex experiences easier to use.
Creating scalable interfaces and reusable systems that keep complex digital products consistent and intuitive.

Using prototypes, usability insights and behavioral data to validate decisions and continuously improve the product.
A selection of my recent digital experiences.
Great product design goes beyond pixels. It’s about connecting user needs, business goals and technology to create meaningful experiences.
Connecting design decisions to product goals, user needs and business opportunities.
Challenging assumptions, identifying trade-offs and solving the right problems.
Working with product, engineering and stakeholders to align decisions and deliver value.
Learning from feedback and outcomes to evolve the experience.
Exploring Product Designer and UX/UI opportunities where I can contribute to meaningful digital products.
Always happy to exchange ideas about UX, product strategy, design systems and digital experiences.
